For those that don’t know, Twitter is a free social networking and micro-blogging service that allows people to communicate through the exchange of quick and frequent updates known as “tweets”. Tweets are text postings (limited to 140 characters) which are displayed on the user’s profile page and delivered to those who are known as followers. Anyone can set up a Twitter profile in hopes that people will be interested in what they have to say and ultimately subscribe to become their follower.
What better way for a company to market itself and its services than by creating interest on Twitter? Our client, LifeBridge Health Systems in Baltimore, set up their Twitter account in January of this year. As of this writing, they have 1,147 followers. They tweet everyday to keep their followers updated on the latest health issues and news.
Daily updates are great but why can’t a hospital tweet about a specific surgery, essentially as a play-by-play? The marketing specialists at LifeBridge thought the same thing so on Thursday, May 14th they tweeted their first surgery – a Hip Resurfacing performed by the doctors of Sinai’s Rubin Institute for Advanced Orthopedics.
The Inside Scoop 