How To: Create a Successful Facebook Ad Campaign

People all over the world are spending more and more time on Facebook and other social media platforms. Being what I would call “the company Facebook expert”, I have decided to show my Facebook passion by sharing some insight with you. Knowing that each brand has different goals, let’s keep this very generic and start with the basics. Set aside your Facebook page for now and let’s just say you are a brand and you want your ads to show in the follow main placements.

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There are many different types of Facebook ads, including your typical display ads as well as the popular ‘social ads’ that let you interact with the content. The display ads we are all very familiar with are the Right-hand side ads. The mobile and desktop News Feed ads are the more engaging ads and are fairly new.

The following tips are questions you need to ask yourself in order to create a successful Facebook ad campaign:

1. Who is your audience?

This is important because we want the ads served to people interested in your brand and therefore likely to click on your ad. You should know your audience for any type of advertisement. Fortunately, Facebook has many different demographics in order to help you reach your target. You can target based on geography, gender, age, birthday, education level, marital status, any hobbies, languages, and the list goes on. With Facebook you can really dig deep and get super specific in order to reach the right customer at the right time.

2. Is your image eye-catching?

Choose eye-catching, high quality, colorful images!  You will only have a few impressions to reach your target so make it count the first time. Stay away from the color blue because it blends with Facebook’s colors. Images with people in them seem to do very well. A good first impression always works.

3. Does your ad copy include a strong Call-to-Action?

You have caught the eye of the user with your flashy image so now what do you want them to do? In most cases we want them to CLICK on the ad, LIKE the ad or both. Make sure in your copy you express what they need to do in order to get more information about the ad. The most common CTA that I use is a “click here”, “apply now”, or “learn more” phrase. Or even better “Click here to apply now”.

Start with these three basic questions first in order to figure out which type of Facebook ad is necessary for your campaign.  Also keep in mind the goals of your campaign. Do you want more pages likes, new users, app installs, or just branded awareness? Lastly, make sure you start with multiple ads and test them to see which work the best. Play around with different ad combinations, images and placements and you’ll have yourself a great campaign in no time!

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