With 96 days ‘til Christmas, most consumers are just coming out of the Back to School shopping season, and contemplating which costume to wear for Halloween. The thought of Thanksgiving turkey might be lingering in the back of our minds, but is anyone really thinking about Christmas yet?
K-Mart is banking on it. In fact, they rolled out their first Holiday ad on Sept. 8th promoting their lay-away program with a “Don’t let the Holidays sneak up on you” message: www.youtube.com/watch?v=HDSz7APFmAk
So when is it too early to advertise for the Holidays? Is it when the National Media picks up the story and weighs in, a la Today host Hoda Kotb? Is it when Facebook fans post negative comments:
Kmart isn’t the only one launching a Holiday campaign when temperatures are still in the 90’s. Walmart started promoting its layaway program a few days later. And, Target is expected to hit the market with its Holiday spots in early October.
Retailers believe getting a jump on the Holiday season will increase sales. And, with so many uncertainties with the economy, they’re willing to take the risk.
So, what do you think?
Is it too early to see Holiday advertising?
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