Tag Archives: media buyer

Media Spotlight: Vice President, Megan Olson

MWcolor-42Editor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week we interview Vice President, Megan Olson

How long have you been working in media/advertising?: I started working for a Media Buying firm during my Senior year of College and they hired me full-time after I graduated. From there, I worked as a Media Director at a full service agency, then went to a bigger full service agency, and now I’m at Media Works! About 15 years, all in all.

Can you describe a day in your life at Media Works?: The best part about working for Media Works is that most every day is different! Some days, I come in and work on a project for an existing client, while other days I get to work on a New Business project. Sometimes I have internal meetings and sometimes I have meetings out of the office. And, there are days when I have to do a ton of paperwork, yet other days I’m knee-deep in a PPT for a presentation. It’s nice to have that kind of variety, but at the end of the day, my job is to oversee my accounts and make sure our clients are happy!

What are some of the challenges of your position?: Time – there’s never enough time! Also, I think it’s tough to make every client I work with feel like they are the ONLY client I work with.

What’s your all-time favorite ad campaign? What made it special?: My husband and I were both graphic design/art majors, so we are always moved by a good, visually appealing ad campaign. For that reason, I’d have to say that my favorite current campaign is the Sherwin Williams paint commercials that uses animated paint chips and the slogan “Where will color take you?” If we are watching something on TV and the spot comes on, we always stop to appreciate it, and even rewind it if we’re DVR-ing through the pod.

Can you name a recent campaign/commercial that you would’ve done differently? WWMWD?: I harken back to Terrell Suggs’ early days as a Baltimore Raven, when he was promoting Price Busters with his famous line, “That’s Whazzup!” The graphics were bad, the copy was bad, and were it not for T. Sizzle and his ridiculous tagline, I might look upon Price Busters as a place to buy furniture. Instead, it made me laugh at the brand and wonder how much they paid him to be in the spots. Sometimes, using a local sports celebrity is not the best way to sell product. Stick with what you’re good at – selling your product – and try to find unique ways of doing it.

What advice would you offer to someone looking to get into the advertising industry?: Work your way up. Start as an intern or an assistant and learn the ropes. Volunteer to take on any task and do it well. When a project comes up, ask to work on it. Learn from those around you and always ask questions. And remember that at the end of the day, we’re in advertising…it’s supposed to be fun!

What’s something that no one knows about you?:  One of my most prized possessions is an autographed bank receipt with Cal Ripken Jr.’s signature on it. So, when I see him in Atwater’s next door, it makes me swoon inside. J

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Media Spotlight: Kate Shaffer, Media Buyer

MWbw-33Editor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week we interview Media Buyer, Kate Shaffer

How long have you been working in media/ advertising? I have been in the media industry for almost 8 years. I started at the rep firm Continental in 2007 and worked through the political year. I then worked on the station side for 3 years. I have been at Media Works since April of 2010.

Can you describe a day in your life at Media Works? A day at Media Works is never the same. Whenever I am explaining what our job entails I talk about the monthly process. The month begins with negotiating rates and placing buys for the next quarter. In the middle of the month we tend to do billing and client meetings. At the end of the month we are posting and making sure that our clients are receiving what was ordered. Every day is different and walking through the Media Works doors, you never know what you will get any given day.

What’s your all-time favorite ad campaign? What made it special? My all time favorite is “Elf Yourself”. It launched in 2006, and was one of the first interactive advertising campaigns. It allowed consumers to “star” in the marketing message. It is now an annual holiday event, and apart of many consumers holiday traditions. To me this campaign reached one of advertiser’s ultimate goals, make your product or brand so ingrained in tradition that consumers identify you with a tradition.

What advice would you offer to someone looking to get into the advertising industry? My best advice is to be prepared to grow and learn every day. Starting in college, do as many internships as possible. Once you are in the work force, go to as many webinars and training sessions as possible. It is a constant learning process and there is something new to the industry every day.

What’s something that no one knows about you? I am a country girl at heart and being from a small town is the best way to grow up. Even though the commute may be 45 minutes each way, I love going home to the country. There is nothing better than being surrounded by fields and greenery — and cows. You can’t forget the cows, they make it distinctly country.

Media Spotlight: Julie Block-Padden, Senior Media Buyer

julie1Editor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week we interview Senior Media Buyer, Julie Block-Padden

How long have you been in media?

A long time! I started in 1988 out of college with Macy*s in New York City. They had an in-house advertising department at that time for all their stores. I started out buying and negotiating print for the store in Albany NY. I moved my way up the ladder into bigger markets and into broadcast and magazine buying then became a manager and eventually the Media Director managing the media buying and planning department.  It was really a great start to my career since Macy*s was such a heavy advertiser and I was exposed to all media and so many markets. They didn’t separate the planning and buying departments like most major agencies so I was fortunate to learn both. I moved to Baltimore and after having a baby I started at Media Works – I’m going on 10 years here!

Can you describe a day in your life at Media Works?

My days are spent working on various plans and buys for the clients I handle or managing the media schedules I’ve placed.  The day may include preparing a media plan or recommendation, negotiating rates, placing buys or attending client meetings or meetings with the media vendors we work with.

What are some of the challenges of your position?

It is challenging to stay abreast of everything happening in the industry. Over the years the landscape has become more fragmented and there are so many ways to reach our client’s potential customers. We need to be aware of how customers are consuming media and find the most cost efficient methods to reach them and deliver our client’s message.

What is your all-time favorite ad campaign?

I can’t say I have a favorite. But so many times you see or hear an ad and you can remember the context of it but not the advertiser. I think an effective campaign will have recall in both – you remember the campaign and the product or advertiser.

                                                         

What advice would you offer someone looking to get into the industry?

I learned a lot in the early days of my career by listening to others more experienced than me and by asking questions. I also read a lot of trade articles and still try to. Now the digital space is expanding at such a rapid pace that anyone starting out should learn as much as they can and personally use some of the social media that is out there to become familiar with it.

Media Spotlight: Monica DeBois, Account Leader/ Media Planner

Monica MWEditor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week we interview Account Leader/ Media Planner, Monica DeBois.

Q: How long have you been working in media/ advertising?

5.5 years (Media Works born and raised)

Q: Can you describe a day in your life at Media Works?

My day usually begins with a big cup of coffee! After that each day can be very different, from working on media buys for a quarter to planning multiple campaigns, to major account management for 3 different industries. No day is the same!

Q: What are some of the challenges of your position?

One challenge in my position is that there are constantly new trends happening in the advertising industry! It is definitely hard to try and keep up on the latest news while still completing day to day tasks for the client.

Q: What’s your all-time favorite ad campaign? What made it special?

One of my all-time favorite ad campaigns is for Travelers insurance with the dog and his bone. I thought it was extremely creative for Travelers to take something everyone needs in life and make it light hearted and metaphorically put it in a dog’s perspective (Plus I am an animal lover!)

Q: What advice would you offer to someone looking to get into the advertising industry?

I would recommend interning in multiple departments in advertising and finding out what area of advertising you like the most- I think advertising is such a broad term for a field that has multiple parts such as Creative, Media, and account management that are all very different

Q: What’s something that no one knows about you?

I am an Open Book at Media Works!

Media Spotlight: Danielle Sutphen, Junior Media Buyer

Head shotEditor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week we interview Junior Media Buyer, Danielle Sutphen.

Q: How long have you been working in media/ advertising?

After graduating from Towson with a Mass Communications degree I worked in the event production world for about a year and a half. Upon leaving there I took some time and figured out my next move. After spending a year in Thailand teaching English I came back to discover through a friend that Media Works was looking for someone to fulfill an assistant position. I knew this sounded like a good fit for me and quickly jumped on the opportunity to come in and interview. I am so happy I did because know I have learned and continue to learn so much about the media buying world!

Q: Can you describe a day in your life at Media Works?

When trying to describe my day to someone I find it hard to just make the explanation short. Our days are always different with new challenges around every corner. Some days I may be working on radio, cable or TV buys and the next could be a day of planning or brainstorming meetings. The fast pace and ever changing environment keeps my days and weeks interesting and exciting and pushes me to work harder and learn as much as I can.

Q: What are some of the challenges of your position?

As I stated above there isn’t a day or an account that is the same. Everything we work on is different and this means that you need to be ready to switch gears at any time. Learning each account and the processes takes time but it so important for the happiness of the client. Making sure that you are on top of everything can be challenging and difficult at times but in the end makes your life so much easier. When a new challenge arises, you are ready for it.

Q: What’s your all-time favorite ad campaign? What made it special?

One of my favorite ad campaigns is more recent. The ads are for the new Microsoft Surface computers. The advertisement has always caught my attention with its catchy music, colors and choreographed dancers. I love how they start the music off with the “click” sound of the computer and the musical domino effect it has from that point on. They have taken the ad to different locations and situations such as a board room and I am always excited to see the new dance routines that are put together.

Q: What advice would you offer to someone looking to get into the advertising industry?

For someone looking to get into the industry I would suggest to learn as much as you can about the digital advertising world. Traditional advertising dollars are slowly being allocated to new ways of advertising such as Facebook, Twitter, Pandora, Spotify etc. The more you know about these vehicles the further ahead you will be when accepting a position within an agency.

Q: What’s something that no one knows about you?

While spending my year abroad in Thailand it was quickly discovered that we would be dining on many different cuisines. To our surprise carts of fried insects were a common, cheap and a quick snack for Thai people. So, in the mindset of “When in Rome” my friends and I decided we might as well give it a try and purchased some insect snacks. I have to admit with a squirt of soy sauce they really aren’t all that bad!

Media Spotlight: Colleen Winterling, Media Buyer

ColleenEditor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week we interview Media Buyer, Colleen Winterling.

Q: How long have you been working in media/ advertising?

I’ve been working in media for about 5 1/2 years. I started at a smaller agency, and then came to media works about 3 years ago.

Q: Can you describe a day in your life at Media Works?

In one word-unpredictable. We have lots of responsibilities and things are constantly changing. A day that starts out calmly may turn into a fire drill when suddenly a new buy comes across our desk that needs to start in a few days. Generally, my days are a combination of working on buys and plans, responding to emails and phone calls, and keeping on top of all my accounts.

Q: What are some of the challenges of your position?

One of the big challenges is keeping up with an ever-changing industry. The media world is constantly changing and we need to know what’s going on so that we can deliver the best options for the client. As quickly as the internet, social media, and technology evolve, so does the way we can reach and target consumers.

Q: Can you name a recent campaign/ commercial that you would’ve done differently?

I like the Esurance campaigns they’ve done with the voice of “Jim” from The Office. I feel like they’ve just executed the “cross platform” approach. I would hear and see those ads all over my Pandora, and then all over the TV, too. I felt like that campaign just really reached me, multiple times, in multiple ways. If high frequency was a goal of that campaign, they definitely achieved it with me!

Q: What advice would you offer to someone looking to get into the advertising industry?

I think I would tell them to try to learn about the different sides of the industry-through internships, classes, and networking. There are a lot of different jobs within advertising and they all suit different people, from working on creative, to sales, to media research, and of course planning and buying.