This week, I had the opportunity to sit and learn from some of Baltimore’s social media gurus, thanks to the Baltimore Business Journal. On a personal level, I consider myself fluent in social media. When I told my sister I was attending this course she said, “Are you teaching it?” On a daily basis, you can find me on Facebook, Twitter, Instagram and Pinterest. However, on a professional level, I am only just starting to learn the in’s and out’s of social media and what it has to offer our clients. This year’s Crash Course featured local professionals from Planit, BBJ, Yelp! and of course Media Works! Each presenter covered different areas of social media, giving the audience a better understanding of what social media’s capabilities. Here are few insights I caught during the presentations:
- Make your events social! Use sites like EventBrite, which is a social community on its own and connect to Facebook and Twitter. This will allow your attendees to engage/interact with each other and build excitement for your event.
- Bring the event to life – instant postings and live-tweeting during the event. Live-tweeting during events will allow your audience who could not attend the event feel like they are there.
- Extend the event’s life – post pictures after the event. Once the event is over, keep the buzz and excitement going by engaging your audience and showing off the success.
Baltimore Business Journal: “How to Break News in a Digital World”
- News consumption is increasing, because people are using social media to receive their news. The average person consumes news for about 70 minutes a day.
- You do not need a link in each tweet to drive engagement. When you are breaking news, you don’t want to rush a story without accurate information. Your followers will still engage without the article.
Yelp!: “Beyond the Brick and Mortar – Tips to Personalize Your Business on Social Media and Make it Pop”
- Giving your brand a personality by having continuous dialogue with your audience through social media. Interact with your audience! They are taking the time to reach out to you, show some love back.
- Commit to social media – do not just join and disappear, give it the effort to create relationships. You do not have to be on every outlet. Pick the channels that will best reach your audience and have a large presence.
- Reputation management – take time to reply to not only the good but also the negative reviews, and make sure to be proud of your comments.
Media Works: “Social Contesting: Building Engagement Beyond the Like”
- Consider newer social media outlets like Instagram, Keek or Vine; don’t just stick with Facebook and Twitter. If you want to do a picture contest, Instagram may be a better outlet, since it is a photo-sharing medium.
- Make your contest social! Add sharing capabilities for your contestants to show their friends/followers about your event. This will not only spread your contest organically but you may get more contestants who can do the same!
This, of course, is just a brief summary of these presentations. I cannot wait to try out some of the sites/ideas mentioned not only on a personal level, but now on a professional level. If you are interested in seeing more insight from this event, please check out #BBJCCSM on Twitter, to see what other attendees had to say!