Editor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week we interview Account Leader/ Media Planner, Monica DeBois.
Q: How long have you been working in media/ advertising?
5.5 years (Media Works born and raised)
Q: Can you describe a day in your life at Media Works?
My day usually begins with a big cup of coffee! After that each day can be very different, from working on media buys for a quarter to planning multiple campaigns, to major account management for 3 different industries. No day is the same!
Q: What are some of the challenges of your position?
One challenge in my position is that there are constantly new trends happening in the advertising industry! It is definitely hard to try and keep up on the latest news while still completing day to day tasks for the client.
Q: What’s your all-time favorite ad campaign? What made it special?
One of my all-time favorite ad campaigns is for Travelers insurance with the dog and his bone. I thought it was extremely creative for Travelers to take something everyone needs in life and make it light hearted and metaphorically put it in a dog’s perspective (Plus I am an animal lover!)
Q: What advice would you offer to someone looking to get into the advertising industry?
I would recommend interning in multiple departments in advertising and finding out what area of advertising you like the most- I think advertising is such a broad term for a field that has multiple parts such as Creative, Media, and account management that are all very different
Q: What’s something that no one knows about you?
I am an Open Book at Media Works!