Editor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week we interview Junior Media Buyer, Danielle Sutphen.
Q: How long have you been working in media/ advertising?
After graduating from Towson with a Mass Communications degree I worked in the event production world for about a year and a half. Upon leaving there I took some time and figured out my next move. After spending a year in Thailand teaching English I came back to discover through a friend that Media Works was looking for someone to fulfill an assistant position. I knew this sounded like a good fit for me and quickly jumped on the opportunity to come in and interview. I am so happy I did because know I have learned and continue to learn so much about the media buying world!
Q: Can you describe a day in your life at Media Works?
When trying to describe my day to someone I find it hard to just make the explanation short. Our days are always different with new challenges around every corner. Some days I may be working on radio, cable or TV buys and the next could be a day of planning or brainstorming meetings. The fast pace and ever changing environment keeps my days and weeks interesting and exciting and pushes me to work harder and learn as much as I can.
Q: What are some of the challenges of your position?
As I stated above there isn’t a day or an account that is the same. Everything we work on is different and this means that you need to be ready to switch gears at any time. Learning each account and the processes takes time but it so important for the happiness of the client. Making sure that you are on top of everything can be challenging and difficult at times but in the end makes your life so much easier. When a new challenge arises, you are ready for it.
Q: What’s your all-time favorite ad campaign? What made it special?
One of my favorite ad campaigns is more recent. The ads are for the new Microsoft Surface computers. The advertisement has always caught my attention with its catchy music, colors and choreographed dancers. I love how they start the music off with the “click” sound of the computer and the musical domino effect it has from that point on. They have taken the ad to different locations and situations such as a board room and I am always excited to see the new dance routines that are put together.
Q: What advice would you offer to someone looking to get into the advertising industry?
For someone looking to get into the industry I would suggest to learn as much as you can about the digital advertising world. Traditional advertising dollars are slowly being allocated to new ways of advertising such as Facebook, Twitter, Pandora, Spotify etc. The more you know about these vehicles the further ahead you will be when accepting a position within an agency.
Q: What’s something that no one knows about you?
While spending my year abroad in Thailand it was quickly discovered that we would be dining on many different cuisines. To our surprise carts of fried insects were a common, cheap and a quick snack for Thai people. So, in the mindset of “When in Rome” my friends and I decided we might as well give it a try and purchased some insect snacks. I have to admit with a squirt of soy sauce they really aren’t all that bad!