Editor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week we interview Executive Vice President, Amy Wisner.
Q: How did you get your start at Media Works?
I had moved back to the Baltimore/Washington area after living in Honolulu, Hawaii for three years. (yes, it was amazing). I began searching for an entry level position inside an advertising or public relations agency. I saw an ad in the paper for a junior media buyer position at Media Works and FAXED (yes, that is how it was done back then) my resume over to Media Works. I received a call to come in for an interview and was so excited. After meeting with Jody and a couple other employees I could tell it was the perfect fit for me. The company was small enough that I would be able to learn quickly and wear lots of hats, which definitely enticed me. They were also going through a growth period with a couple new big clients coming on board so I knew it was a great opportunity. A few days before my 25th birthday Jody called and offered me the job! Of course I accepted and haven’t looked back since.
Q: What motivates you?
My biggest motivator comes from my constant desire to learn and grow. I am fortunate to be in an industry that is constantly changing. New emerging media and technology innovations force me to learn something new all the time. I really enjoy the research side of our industry and understanding how the different target audiences are using and engaging with different media platforms.
Q: What’s a common misconception about advertising you’d like to dispel?
People tend to think that the way they consume media or spend time with media is the same as everyone else. For example, if they listen to a certain radio station then everyone must listen to that same radio station. It is so important to look outside of your own everyday habits and trust that the research and media measurement systems in place will guide the media plan in the right direction.
Q: What advice would you give a young person just starting out in this business?
I would tell a young person starting out to learn as much as they can about the digital media space. There are definitely job opportunities out there for experienced digital media planners and buyers. I would also tell someone to make sure they are signing up and using all the new media platforms especially in the social space. It will help you to understand them and understand what target audience is using them.
Q: What has been a defining moment during your time at Media Works?
A few years ago we were flying back from a big new business pitch and got the call while we were still at the airport that we won the business. This account was going to be a game changer for us in terms of escalating us to the next level. I remember feeling so excited about all the hard work we had put into the pitch and so proud that it all paid off. As the management team sat at the airport that afternoon we celebrated the success and knew as soon as the plane hit the ground in Baltimore the company would forever be changed.