Nurse’s Week 2012

Have you ever needed to go to the emergency room for an urgent ailment?  Required surgery? Or had a baby?  Maybe you needed to have blood drawn at a doctor’s appointment?  Or possibly you were just visiting a friend or family member in the hospital or in an assisted or long-term living facility?  If you said yes to any of these questions, then the person you had the most interactions with during your visit was a nurse.

This week is National Nurse’s Week, the week every year where nurses are celebrated from May 6 through May 12 (the birthday of the founder of modern nursing, Florence Nightingale, according to the American Nurses Association).  Each year at this time the men and women who work so tirelessly to heal the sick and wounded are honored for what they do every day.  There aren’t enough words to thank those who put forth the energy and passion that nursing requires; so we at Media Works honor you, the nurses.  And we want to recognize these strong individuals in the best way we know how, by bringing attention to this great profession through the magic of media!

One of our biggest and longest clients at Media Works is LifeBridge Health, a regional health care organization based in northwest Baltimore city and Baltimore County.  For Nurses Week, LifeBridge created multiple ads for both TV and print as a thank you to nurses.  In a few print publications, LifeBridge ran a “Thank You for Being a Nurse” ad for their recruitment division (pictured at left) that not only showed their appreciation for nurses; it also reached out to potential job seekers looking for a nursing job.  The ad recognized the hard work and diligence of their nursing staff, something of vast importance to applicants who are searching for a place where they can feel valued and appreciated for their work.   Through this print medium, LifeBridge made it very clear they are that place for these potential employees and are encouraging them to apply to be a part of this important team of nurses changing the world one day at a time.

In addition to the print ads, LifeBridge also ran a: 30 TV spot that really tugs on the heart strings!  From an amputee to a woman with cancer, real individuals with real ailments are thanking the nurses personally on camera for what they are doing and have done for each of them.  It’s not every day that these people can express their gratitude, but through simple words and facial expression it is evident that they feel lucky to have been helped and treated by a nurse.

Another Media Works client, Baltimore Washington Medical Center in Glen Burnie, highlighted a specific nurse at their hospital via their website who was given quite an award.  On April 15, Severna Park resident Lynn Brown was named “Emergency Room Nurse of the Year” by the Maryland Academy of Emergency Physicians.  Brown has been an ER nurse at Baltimore Washington Medical Center for 23 years and graduated from The University of Maryland School of Nursing in Baltimore in1976; 35 years ago this July.  Through their website, BWMC highlights Brown’s accomplishments and brings attention to an individual who has embodied the life of a nurse to the fullest extent.  Brown, who was nominated by her peers, has found that a long career in nursing has been a pleasure. “I knew I wanted to go into to the medical profession because I am a humanitarian… I’ve always liked to help people,” Brown explained. “I was good at science and thought healthcare would be good for me. So, I tried nursing, and I fell in love with it and have been at it ever since,” she said.  Additional information or the entire article can be found here:

Nursing is a career that requires great care and dedication.  It is a thankless job that should be celebrated every day, rather than only one week in the year.  However, if we only have a short time-frame to honor the men and women of nursing each year, whether it is through television, radio, the internet, or another advertising medium, we at least know that there are many avenues we can take to bring the right attention to this great profession and what it takes to be a nurse.


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