This past September, at the F8 conference, Facebook introduced the Timeline format for profiles. Most of us were a little unsure of the transition. We are a creature of habit and not too keen on the idea of constant changes coming to our precious Facebook page. However, Timelines seemed promising. Giving more of a “scrapbook” look and feel. This new feature was very picture heavy and things were divided by year and special events.
Most of us tested out the feature before it rolled out to more than 800 million users. We giggled as we saw old status updates and wall posts that may have been appropriate when you were a sophomore in college. Now, you cringe at the thought of those being seen by your employer, so you quickly deleted or changed privacy updates to your personal Timeline.
That may have been what you did for the personal pages. However, what about the 4 million businesses that have their own Facebook pages? How would the Timeline look and feel for those brands?
At the same time as the announcement for personal Timeline profile pages, another announcement was made that they would wait to roll out the new feature for brands. Facebook VP of Marketing and Business Partnerships David Fischer said although these Timelines will have a lot of the same look as personal ones, it would not be an exact replica.
What exactly will they look like? Surely, the exact date when the particular brand joined Facebook would not be as important as particular moments in their history. The example used was with Coca Cola (example: they could hypothetically add an event for 1892, the year it was founded).
Rumors are swirling about brand’s well known Tabs and Apps that currently live on their Facebook pages. Right now, giving consumer easy to find information, the ability to fill out surveys or purchase items right from the Facebook page.
When exactly will companies have the ability to play and try these new features out? All these questions and more will be answered at it’s first FMC Conference this year! http://www.facebook.com/business/fmc
Are you anxious to test out the new Timeline feature for brands? Or are you skeptical of change?