With 2011 swiftly coming to a close I thought it would be an appropriate time to look back on a few trends of the year within our world of media. While reading multiple articles on what was “hot” during the past 12 months it was often mentioned that 2011 was not a year of brand new innovations but a year of which these innovations grew and improved.
Social media has been gaining popularity for some time now. People of all ages are learning to utilize this form of communication and are waiting for what popular sites such a Facebook and Twitter will do next. How are they going to improve, what are they going to change and how will they impress us, yet again? Social media sites aren’t just about getting in touch with your long lost friend from Elementary school; they are being used for so much more, personally and professionally. Businesses not only have their own personal webpage but now also have a Facebook page, a Twitter account and a Linked In profile. Today, not embracing all of these forms of media outlets puts you behind the rest.
Another trend that also helped people become even more “connected” was the rise in the popularity of tablets. The days of sitting idle at a computer are gone and the mobile tablet has begun to take over. A person can connect to the world of media just about anywhere now. The tablets have allowed people to freely connect and communicate in all sorts of places and it is not just adults who have enthusiastically embraced them. Amazingly enough I have witnessed children as young as 3 years old navigate their way around an iPad better than I can.
Nevertheless, 2012 will be here within a few short weeks and with that comes more ideas, trends, and people who are set out to invent the next big thing. The possibilities seem to be endless and I know that I can’t wait to see what will be the “it” trends of the coming year.