Kim Kardashian is a 92. The Ellen Degeneres Show is an 87. CNN is an 81. The NFL is a 78. Rolling Stone Magazine is a 77. Media Works, Ltd. is a 26.
No, these are not IQ, credit scores or Better Business Bureau ratings – they’re Klout scores. Friendships and professional connections have moved online, making influence measurable for the first time in digital history. Klout is the latest measurement of influence that a person or brand has online. Whenever you create content or interact online, you impact others.
Klout measures that impact with a Klout Score of 1 to 100, with 100 being the most influential. Using data from social networks, Klout takes into account True Reach (how many people are influenced), Amplification (how much people are influenced) and Network Score (how influential a person or organization is). Klout measures influence based on the ability to drive action, not by metrics such as “followers” or “friends”. Klout has analyzed over 85 million people on major social networks, and is used by over 3000 brands and applications.
The average Klout score is around 20, and the Score becomes exponentially harder to increase as you move up the scale. For instance, it is much harder to move from a 70 to a 75 than from a 20 to a 25. A Klout score can be influenced, or improved, by consistently creating content that people want to share and respond to.
So, what does this mean for your brand? A true social medium, Klout helps brands to understand their influence and how they can leverage it. Companies can monitor their Score to understand which tactics are working and how to better engage an audience. Klout also offers a section called “Klout Perks”, where users have exclusive access to products and experiences from top brands. Through Klout Perks, companies can measure their own success on social media, by reaching and engaging influencers around a specific perk. Perks are targeted based on a person’s Score, influential topics, location and more. Companies such as Disney, Audi, Nike, Subway and Universal Studios have used Klout Perks to create UGC (User Generated Content) and millions of impressions for a brand’s new products.
So, are you or your brand using social media to influence others? Now there’s a way to know for sure…know your Klout score, and how to improve it!
Media Works Ltd.
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