Three representatives from Media Works attended the NBC upfront through a live feed at WBAL-TV Monday morning. NBC presented a lively upfront with guest appearances by Seth Myers, Jimmy Fallon, Donald Trump and closed the presentation out with performances by Christina Aguilera and Cee Lo Green.
The big take away from this event (besides the fact that Donald Trump is not running for President) was that NBC is banking on the new show “The Voice” to be the networks heavy hitter for 2011 and possibly well into the next couple years. There was not a lot of talk around the NFL lockout – the network is very excited about their Sunday Night Football lineup. From a local standpoint WBAL is scheduled to get 3 prime time Ravens games. NBC is introducing 6 new shows for the fall and several mid-season replacements that looked promising. A lot of name talent is coming back to television after a short hiatus – Amanda Peet, Christina Applegate, Will Arnett, Hank Azaria, Maria Bello & Laura Prepon. Long standing shows that are returning – The Biggest Loser, L&O SVU, The Office and Dateline. Giving another season to Harry’s Law, Parks & Rec., The Sing-Off, Parenthood & Community. Chuck is returning for its final season which will air on Fridays.