The Royal Wedding, now almost forgotten after Sunday’s breaking news about Bin Laden, turned out to be a pretty big draw, spread across several platforms.
Before Friday, it seemed maybe we had had enough or did not want to admit our interest.
A study from the Pew Research Center’s Project for Excellence in Journalism, in a weekly news interest index survey conducted April 21-25, found that 53 percent of adults said they were not following news about the upcoming royal wedding closely.
Eight percent said they were following the preparations very closely, with another 13 percent saying they were following it fairly closely.
Twenty-five percent said they were following it not too closely.
But it appears there was interest; and a lot of it. Nielson reports that an average of 22.8 million Americans tuned in between 5am and 6:15 am to watch the actual ceremony. Eleven U.S. networks carried the entire wedding festivities including E!, TLC, CNN, ABC, CBS, NBC, MSNBC, Telemundo, Univision, Fox News Channel and BBC America.
Twitter has reported there were 2.6 million Tweets on Friday about the wedding. Facebook estimates that 1.953 million U.S. users and 1.004 million British users posted updates about the wedding. I’m sure it is safe to say nearly every print and on-line newspaper covered the story in some way.
Viewing online saw a spike too early reports are showing. Yahoo! reported its video viewing hit a new record, up 21% from previous top spot, the Michael Jackson funeral. ABCNews.com reported the highest traffic since the 2008 Presidential election.
You Tube had a live feed as did the You Tube “Royal Channel”. Stats on the Royal Channel page now show over 24 million upload views.
Maybe now that the world is focused on Bin Laden’s death the media will lay off a little on the honeymoon coverage.