Media Works is proud to announce the addition of our newest client, The Big Screen Store. They have 13 locations in three markets, Baltimore, Washington D. C. and Norfolk. The Big Screen Store is also locally owned and operated and their retail locations offer brand name HDTVs from 42″ to 85″ in size. In addition to TVs, when you shop at The Big Screen Store, you can build your own home theater that is complete with a sound system and a large selection of cinema style furniture. They will even match competitors’ pricing and include installation of their products with great service.
Media Works is excited to help Big Screen implement new media strategies in their markets and help a local business compete against the large national big box chains. We are implementing a male-targeted plan that includes sports marketing on television and radio, interactive, as well as new media strategies in all their markets to kick off the 4th quarter retail season.
Media Works launched Big Screen’s first Google search engine marketing campaign and quickly saw click through rates that are 3-4 times higher than the industry average. More importantly, when Media Works combined the search campaign with a targeted television campaign for Big Screen’s Labor Day sale, we saw a significant boost to the results. Using Google SEM combined with our television strategies, Media Works has managed to drive thousands of qualified, interested visitors to thebigscreenstore.com in a very short time.
Beyond just running spots and digital ads, Media Works is helping The Big Screen with promotions that combine digital and traditional media. Media Works helped facilitate a brand new promotion with ESPN 980/Redskins Radio in Washington D. C. called the “Big Screen Score Contest”. Listeners can register their prediction for the score of the next Redskins game online to enter to win a complete home theater system. The Big Screen Store is engaging its potential male consumers through traditional radio and asking them to actively participate for a chance to win their products. Media Works’ strategy of using a traditional male broadcast vehicle is helping drive traffic to Big Screen’s website and in turn helping us evaluate success of the promotion and ROI through digital vehicles.
We have coordinated similar sponsorships with the Baltimore Ravens for the Baltimore market and are also using Monday Night Football and broadcast NFL television games to reach consumers that are home watching THE reason they want a bigger, better TV: Football! Media Works understands the importance of helping clients reach their target creatively through multiple media outlets and it is our big media ideas that are generating big results and maximum exposure for The Big Screen Store!