Through an extensive RFP process, Media Works was recently awarded a contract with the Florida Department of Elder Affairs to help them increase awareness of their SHINE (Serving Health Insurance Needs of Elders) program. We were excited to travel down to Tallahassee to meet their team and we are honored to be working with such a sharp and talented group.
SHINE is a government program that counsels Medicare beneficiaries about the available assistance for paying Medicare prescription drug costs. Due to Media Works’ extensive work with Erickson Retirement Communities and experience targeting the elder market, we were awarded the project.
We are placing broadcast and print media throughout the state of Florida and our strong negotiating skills delivered above and beyond the client’s expectations. We increased the planned television weeks in their primary and secondary markets and delivered a strong direct response TV campaign. Media Works expanded the radio coverage into additional markets and secured one for one bonus ads and spots from most media vendors.
Media Works has extensive experience in this category and knows the best media strategies for targeting mature audiences. This recent win with the Florida Department of Elder Affairs and their confidence in our planning continues our proven success in this category.