At the end of September, Comcast Spotlight treated Media Works to ice cream from Coldstone Creamery. They brought four different kinds complete with toppings. Because it was before noon, most of us took our treat and saved it for later. It was delicious. Thanks to Comcast Spotlight for bringing us the ice cream.
Media Works has been working with Comcast Spotlight for a long time and have utilized them for many of our clients.
Cable has become a strong competitor to spot television. It is flexible in being able to cover the entire DMA or a zoned portion depending on the needs of the client. Additionally, cable offers the ability to buy broad dayparts such as M-Su 7p-12a or specific programs that perform well against the target demographic.
Over the years, many cable networks have developed original programming such as the Closer, Saving Grace, It’s Always Sunny in Philadelphia and Madmen to name a few.