Jody Featured in the Baltimore Examiner

Last week, Media Works Principal Owner Jody Berg was featured in the Baltimore Examiner. The piece focused on Jody’s vision of giving back to the community by partnering with Girls Empowerment Mission to celebrate Media Works’ 20th anniversary.

Here’s the article:

A Life Well Lived
Media Works Marks 20 Years in Business by Giving Back

A recent trip through the airport showed Jody Berg how much advertising has evolved over the years.

As she moved through the security checkpoint and placed her belongings into a plastic bin, Berg was surprised by what she found at the bottom of the container: a print advertisement.

“It’s much different than it used to be,” Berg said. “You’ve got to be where the eyeballs are.”

Berg, 48, knows how to get her clients in front of people’s eyeballs. She and her firm, Owings Mills-based Media Works, will celebrate 20 years of business in September.

When Berg first started her company – one of the first advertising boutiques in the Baltimore region – a 30-second television ad was the way to reach a client’s audience. Today, it’s all about driving customers to a company’s website, engaging them to learn their consuming habits.

“Today, you have to take into account people’s lifestyles, because they’re doing 3,000 things a day,” Berg said. “They want you to speak to them.”

Media Works has grown to include a staff of 15 employees that serves 25 clients, including Erickson Retirement Communities, St. Agnes Hospital and the University of Baltimore. The firm has $26 million in annual billings.

To celebrate its 20th anniversary, Media Works is partnering with Girls Empowerment Mission, a Baltimore-based program that provides opportunities to underserved female high school students in Essex.

“We’ll work with them, and we’re planning some workshops on succeeding and being a successful businesswoman,” Berg said. “For 20 years, we really wanted to give back.”

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